Brand Standards 

Before you use the City of Angels logo or branding on anything, please read through this brand standard.

Every major company and brand in the world has what’s called “brand standards”.  These standards are put together to ensure that a company’s brand is consistant and portrays the highest quality of which the brand is represented. This should be no different in the Kingdom of God.

Key Messages:

The City of Angels ICC key message is one that is consistant throughout our movement. Under any logos should be the phrase “A member of the Sold-Out Discipling Movement of Churches”.  This is brand unification and a must to identify to visitors that we are affiliated with the “Sold-Out Movement Of Churches”.

Another phrase that we use is “Evangelizing the world in THIS generation”. This is not required but it’s important that it should read exactly as it is stated. 

Logo:

Many times people attempt to re-create various logos throughout the movement, and its the same process if you decided to use your own font to replase the word PEPSI on a soda can.  You may think it’s close enough but to the company that spent millions branding the word “Pepsi”, it’s far from being the same.  It is important that the City of Angels logo only be used as it is designed with no replacement of fonts or images. This ensures that brand standard of the church is maintained in the highest level. All logos are located in the Staff Resources page, and those are the only logos that should be used on letter head, business cards, flyers, invites and clothing. Anything else should not be used.

Styling of Logo:

Many times people try to get creative with a logo by adding simple effects to them such as drop shadows, outlines, embossing, but had we decided to include those elements in the logo, it would be there. That being said, please do not use those types of effects when utilizing the City of Angels ICC logo.

 Font and Usage Guidelines:

In the City of Angels ICC logo, the text for City of Angels International Christian Church should only be Akzidenz-Grotesk BQ Extended. If using the text SoldOut Discipling Movement, the text used is Futura Condensed Medium. Under no circumstances should any other fonts be used.

Color Scheme:

The City of Angels logo can be used in white, black and blue. The proper blue color used is: Web Color – 094E90, CMYK – 100-77-15-2  RGB – 9-78-24

If you have any questions regarding brand standards, please reach out to Rob Onekea.